UK Chamber of Shipping and ITN Productions have joined forces to launch a news and current affairs-style programme that will explore the role and value of shipping to the UK
In a unique communication partnership, the UK Chamber of Shipping and ITN Productions have joined forces to launch a news and current affairs-style programme that will explore the role and value of shipping to the UK. ‘A Maritime Nation’, is an in-depth, online programme that will investigate the global issues facing the industry, the UK’s heritage and standing and the innovations and technology shaping the future of shipping.
A preview of the forthcoming programme can be found below.
The news-style piece will be introduced by Natasha Kaplinsky and combines key industry interviews and news-style reports with sponsored editorial profiles of some of the leading organisations in the sector. ‘A Maritime Nation’ will be premiered at the bi-ennial London International Shipping Week 2015, which will be held in London 7th – 11th September. The programme will then form part of an extensive online communications campaign which includes the UK Chamber of Shipping members as well as journalists, writers and bloggers throughout the industry.
Guy Platten, CEO of the UK Chamber of Shipping said, “ITN Productions’ reputation is second to none, and this new partnership is an exciting venture both for the chamber and the industry as a whole. “It is the latest sign that the shipping industry is raising its profile. In 2014, the UK Chamber’s coverage in the mainstream media has increased by almost 400%, and our social media following has doubled. By working with ITN Productions, we will be promoting the industry to an even wider audience in a modern way”.
ITN Productions’ Head of Industry News, Simon Shelley said: “ITN Productions is delighted to be partnering with the UK Chamber of Shipping to tell the compelling story of the UK shipping industry. We will bring to life the nation’s maritime industries, discussing the importance of the sector to the UK and how we might protect its heritage. By bringing new innovations and solutions to screen, and discussing the key issues, we also hope to spark new dialogue that could shape the future of the industry. We’re very excited to embark on this unique project”